Saturday, December 5, 2009
Pure Michigan should be revived
It was a sad thing when the state legislature cut the Pure Michigan budget from about $30 million to $5 million this fall. It was not very noteworthy in a way, with the financial problems faced by the entire state, but the trouble is it really hit middle class families where they live – their businesses.
While traveling through Northern Michigan this summer, I heard nothing but good things about the public relations/advertising program that has been pushed through parts of the nation. Resort owners near Munising said it really helped bring people to Michigan this past summer.
That’s a good thing. Once folks start a family tradition of going to a certain place on a certain weekend, they tend to come back year after year. Motel owners in the Keweenaw Peninsula told me that Finnish family reunions in that part of the state are a big boon for business.
So how do we keep people coming back to Michigan? I think we all need to put pressure on our state legislature to revive the Pure Michigan campaign. Look, we’re giving tax breaks to Hollywood to make movies in our state, which I think is a great thing. But maybe we could tighten a few of those loopholes, and push the money toward the people who live and pay taxes in our state. It’s the least we can do for the people who live here.